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| Home + About + Special expertise in New Zealand |
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| Special expertise in New Zealand |
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| UMR’s senior team has extensive experience at the top level in politics and in the management of high-profile and sensitive issues involving public communication campaigns. This specialist knowledge combined with an unparalleled understanding of New Zealand public attitudes positions UMR as the research experts in this country when it comes to issues and crisis management and social marketing campaigns. |
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| Our omnibus tracking survey of public opinion is the longest, continual tracking survey of its kind in New Zealand. In 2006, the survey entered its 16th year and since its inception it has interviewed over 150,000 New Zealanders about trends, attitudes, experiences and concerns. Our database of key economic and political trends is unmatched. |
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| This database and experience enables us to offer what matters most to decision-makers and leaders - insights into the mood and mindset of the nation (by segment) and the knowledge, judgment and experience to turn them into effective strategies. |
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| As UMR owns its own call centre in Auckland, we can respond immediately to meet clients’ urgent needs by recruiting focus groups and conducting either telephone or e-panel surveys virtually overnight. Our focus group rooms are equipped with client viewing facilities and have full digital video and audio recording equipment. |
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| Diverse Professional Backgrounds |
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| Our company policy is to employ researchers from a wide range of professional and educational backgrounds. |
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| Our researchers have backgrounds in law, business, investment banking, communications, marketing, criminology, psychology, sociology, anthropology, computing and statistics. |
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| We also have significant client-side experience so understand the environment in which people who use research are operating. |
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