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Issues Management
UMR's extensive political and media experience means it is New Zealand's premier research company for issues management. We have worked with many of New Zealand's leading public relations and advertising agencies to ensure clients' gain the benefit of fully integrated response to issues. Our proven techniques and depth of knowledge about the public mood and mindset will identify the most salient and persuasive positions for clients to take on any issue. As issues develop, we track changes in public perceptions and provide ongoing advice to guide clients to their goals.
Crisis Communicaton Strategies
As an adjunct to issues management, UMR’s senior team can respond rapidly to a client’s request for assistance when a crisis occurs. We have the ability to be in the field almost immediately conducting focus groups overnight if needed.
Strategic Development
UMR works with clients to prepare fully developed strategies. Half or full-day planning sessions take research findings to the next step. With our knowledge and planning skills, we are uniquely placed to facilitate senior management teams to obtain buy-in to a shared strategy and so gain the best value from the research.
Online National and International desk Research
Many companies neglect the value of secondary research sources, but UMR takes pride in exhaustive searches of existing international research and related sources to inform the front end of projects and capture existing insights. This ensures clients can adjust their requirements to advance the level of information they require before fieldwork is undertaken and avoids unnecessary re-inventing of the wheel. Our secondary sources are diverse ranging from research and statistical data available through government agencies to private sector lifestyle and values studies through to research available through to subscription-only international research, think tanks, blogs and media organisations.
Corporate, Media and Government Strategies
UMR's depth of knowledge of the interface between the corporate, media and government sectors means it is uniquely placed among research companies to provide tailored research and provide the advice in a complex area that is critical for clients.
Social Marketing
UMR applies its unique combination of research and communications skills to social marketing campaigns to enable clients to go beyond achieving awareness and engagement in campaigns to effect behavioural change.
Political Polling
UMR has been continually polling the New Zealand electorate since 1991. We have the most comprehensive database tracking political parties, leaders, issues, mood and perceptions of the electoral system. The experience of our team working on political issues and campaigns in a variety of electoral systems is unmatched. Our record is second to none in predicting outcomes.
