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| Home + About + Quality Assurance |
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| Our Clients | Sector Experience |
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| Quality Assurance |
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| UMR is a member of key industry organisations which audit quality and scrutinise the ethical practices of its members. |
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| Association of Market Research and Social Research Organisations (AMRO) and the Market Research Society of New Zealand (MRSNZ) |
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| UMR is a member of AMRO, which represents the major research organisations in New Zealand. Members co-operate in compiling industry data, establishing professional and ethical standards for the industry, and communicating with the users of research and the general public. For more information, see www.amro.com.au or www.mrsnz.org.nz. |
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| Market Research Society of New Zealand (MRSNZ) |
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| All of our research staff are either a full or associate members of MRSNZ, the industry’s professional membership body. For more information, see www.mrsnz.org.nz. |
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| Interviewer Quality Standards (IQS) |
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| UMR has IQS accreditation for telephone interviewing and qualitative recruitment. Audits are carried out annually to ensure IQS's comprehensive standards are observed and that appropriate records are maintained. Accreditation provides clients with an assurance that quality fieldwork standards are being met, including training, conduct, supervision and quality monitoring. |
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