Benchmarking

Benchmark surveys ‘set the scene’, providing baseline measures that allow ongoing tracking.

Omnibus modules or standalone surveys can then track changes over time.

Brand Development and Audits

We know the critical aspects of the New Zealand mindset, and can provide the research foundation for developing brand values to connect with your market.

Campaign Polling

Understand exactly what people think and why.

UMR is highly attuned to the values, aspirations and concerns of New Zealanders.

Our record is second to none in predicting outcomes and giving clear direction on how to influence knowledge, attitudes and behaviour.

We let clients know which messages work, and how to deliver them.

Communications and Advert Testing

Decisions to go with one campaign or another should not be made on gut instinct or by the dazzle of the creative.

UMR provides independent evidence-based assessments of campaigns which go beyond awareness and recognition to what messages to use, how effective the message is, and how best to deliver it.

Community Consultation and Public 0pinion

Understand community attitudes to commercial or government developments and strategies.

• Know where an issue rates in the community's hierarchy of concerns ;
• Assess knowledge and information sources;
• Understanding levels of, and reasons for, support and opposition;
• Identifying effective messages and communications vehicles.

Corporate Reputation

Know what drives your corporate reputation.

Benchmark and compare key drivers of opinion and experience to position organisations and provide critical input into public relations and communications strategies.

Crisis Communications

UMR's senior team can respond rapidly to assist when a crisis occurs.

We can be in the field almost immediately, and conducting focus groups overnight if needed.

Customer Satisfaction

We have designed customer satisfaction surveys for clients in technically demanding areas like electrical engineering to those providing specialised services in areas like border control.

Draw on UMR's extensive experience to design the customer satisfaction survey that best meets your needs.

Our ability to support qualitative research with cost-effective quantitative modules enables clients to utilise a range of customer satisfaction measures.

Evaluation

Systematic, evidence based evaluation research is critical to developing and improving effective programmes.

UMR is a preferred evaluation provider for large organisations, and can work collaboratively on all parts of your evaluation research programme, from identifying stakeholders and objectives through to detailing key success factors and improvement areas.

Financial Products and Services Research

UMR has researched a wide range of financial services and products including home loans, managed investments, stockbroking and credit cards.

This has involved research amongst a broad spectrum of people from retail clients through to very high net-worth individuals or small business operators.

Issues Management

UMR is New Zealand's premier issues management research company.

We work with leading public relations and advertising agencies to provide fully integrated response strategies.

Our proven techniques and knowledge of public mindset will identify the salient positions for clients to take on any issue.

Tracked changes in perceptions provide ongoing direction.

Political Polling

UMR has been continually polling the New Zealand electorate since 1991. We have the most comprehensive database tracking political parties, leaders, issues, mood and perceptions of the electoral system. Our experience in political issues and campaigns is unmatched.

We use qualitative research to canvass and explore issues in the community, candidate attributes, and reactions to policies and communications materials.

Quantitative polling includes continuous Omnibus monitoring, stand-alone mid-term studies, nightly tracking in the lead-up to elections and rapid reaction monitors in individual constituencies.

Segmentation Studies

Our analysts use latest multi-variate techniques to conduct analysis across any specified measures using cluster, factor, correlation and regression analysis. We conduct segmentation studies for clients to break down populations into segments defined by particular characteristics in order to finely target marketing or communications campaigns.
Segmentation studies begin with comprehensive qualitative research from which typically a number of key attitudinal statements are developed. These statements will reflect attitudes on a particular issue or about an organisation which are then measured in a stand-alone quantitative survey.
Multi-variate statistical techniques are then used to identify key attitudinal groups or segments of the population, which can then be examined in terms of their demographics, behaviour, attitudes and size.

Social Marketing

UMR applies its unique combination of research and communication skills, together with intervention logic modelling, to advise on how best to target public campaigns and achieve behaviour change, rather than simply awareness and engagement.

Shareholder Research

Know the opinions of shareholders or prospective shareholders. We specialise in shareholder research for:

• IPOs, floats or new share issues; determine how many people will take up the shares being offered;
• Mergers or takeovers; gauge shareholder awareness, support or opposition, test and track communications;
• Shareholder relations management; assess shareholders’ satisfaction with their investment, reactions to decisions made or planned by directors, assist management to dealing with controversial public issues, test shareholder communications.

Stakeholder Research

Understand the attitudes and perceptions of key stakeholders and the environment they operate in to guide business strategy as well as communications and marketing efforts.

Stakeholder that know what you need to know about your business may include:

• Customers
• Suppliers
• Employees
• Retail and institutional investors
• Media
• Government
• Peers
• General public and local communities

Strategy Development

Prepare fully developed evidence-based strategies.

Half or full-day planning sessions take research findings to the next level.

With our knowledge and planning skills, we are uniquely placed to facilitate senior management teams to obtain buy-in to a shared strategy, and so gain the best value from the research.

Youth Research

Identify emerging trends and lifestyles at the street level, insights into specific preferences and lifestyles that enable clients to really listen to young people without seeing them through the lens of an established brand model.

Rural Research

UMR understands New Zealand farmers and rural communities. We contribute insights to major issues in both the dairy and dry stock sectors, assisting our clients to favourable outcomes for both them and their rural stakeholders.

We know enough about farming in New Zealand to ensure the best possible research methods are selected when consulting this audience.